White plastic flakes from a plastic recycling facility. (Wisconsin Department of Natural Resources/Flickr)

Polyethylene terephthalate (PET) is a material that commonly appears in everything from drink containers to carpets. It’s also one of the most widely (and easily) recycled materials on the planet. We use it a ton, and that’s a good thing. Here’s why: Reduced need for virgin plastic When companies pick rPET over new plastic, they’re


Many promotional item campaigns focus on producing a whole whack of items for customers. To some degree, this makes sense. Customers do, after all, pay the bills. But if you think that’s the only group you should keep in mind for promotional products, you’re missing out on a huge opportunity: your own employees. Your employees

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Join us as we examine in depth ways to reduce our carbon footprints. We’ll be going over how they help you cut back, but also how they might fail at improving your footprint. In past installments, we’ve covered carbon footprints of biking, housing, and lighting. Today’s topic:  telecommuting. Telecommuting, or working from home, is a


Incandescent lighting was revolutionary when it was developed in the 19th century. But, compared to LEDs and CFLs, incandescents are inefficient and short lived. “But,” you say, “LED bulbs are still too expensive. Should I switch to LED lighting? How much will I save from LED lighting? And just how good are LED lights?” Nobel-prize-winning


The last 30 years have shown produced a significant shift in product sourcing, most notably how and where products are being produced. More and more production has moved overseas to low labour-cost countries in Asia and elsewhere. This shift has inevitably made verifying an ethical supply chain extremely difficult. Since it requires immense vigilance to


Over the last 5-10 years, Secret Santa has become the go to holiday inter-office gift exchange game. Ideally, the game puts the onus upon each staff member to learn a little bit about the person whose name they’ve drawn so that they can pick out a suitable gift for them. It can be a great


The 2014 Sport Innovation Summit brought together 24 of the brightest luminaries in sports and sports apparel. This Thursday, Ethical Profiling founder Kemp Edwards spoke on the possibility of sustainable sports merchandising. Pictured below, Kemp takes the stage with Nike’s Christiaan Barnard, ESPN’s Mauricio Pedroza, and Adidas’ Antonio Zea. For us, one of the key innovations in sports


A few years back, local luminaries, Vancouver community members and distant celebrities came together to discuss solutions for a safe planet as part of a UN initiative. Great music included. Video below:


Is your extraordinary non-profit organization missing out on amazing opportunities to communicate with your supporters and even find new ones by choosing ordinary, business-as-usual sourcing options? Are you not getting the support you anticipated when you designed and marketed your merchandise program? Do you find that too many of those t-shirts and ball caps you


Unearthing the true value of audits Compliancy audits purport to ensure ethical production standards. They are used by multinationals and smaller companies alike to ensure that the factory conditions and production methods are responsible, safe and sustainable, and that workers are compensated fairly. In light of recent attention to labour conditions and environmental hazards (especially


The Challenge: Cowpower BC uses the byproducts of BC farming processes, like food waste and cow manure, as a renewable power source. Since they already embody the ideals of innovation and sustainability, our challenge was this: how could we help them share their story through ethically produced, environmentally sustainable, cost effective promotional items? The Solution:


It’s not every day that we get to boast about our clients. Come to think of it… we DO rave about our clients just about every day. There are some clients that the more you learn about them the more that you love them. These are companies that embody the principles that animate Ethical Profiling