Vlog: Why is rPET so popular for promotional items?

by / Friday, 05 June 2015 / Published in Vlog
Plastic bottle on the beach

Recycled PET, or RPET, is one of the most popular materials for promotional products. RPET is made from used packaging and bottles. Choosing RPET over virgin plastic saves a lot of energy and raw materials.  It also demonstrates a commitment to environmental production and ethical marketing.

Why is RPET one of the perfect materials for promotional programs? Many companies have bottles in their waste stream. By building promotional products from Coca Cola’s waste stream, for instance, we’ve helped the company tell an incredible story. A story about how they care about the planet and its people — people who happen to be their customers.

We take it even further. When we create a custom program from waste plastic, we do a complete chain of custody audit to ensure that each step of the way, the materials and the story are being handled in a way we can be proud of.

Knowing the whole story isn’t just good for the planet. It also means that we can tell it better. We often try to incorporate a version of that story into the finished piece so that people can see what it represents. For instance, we branded the rPET jackets made for Coke for the Sochi Olympics with number of plastic bottles saved from landfills: 276,000. That’s something to be proud of!

Find out more facts about rPET here and here.

Want to produce an amazing product from your waste stream? We’d love to help.